Marketing Expense Tracker Spreadsheet Template

Track your marketing spend by campaign or category with this free spreadsheet template. Stay on budget and monitor ROI with organized, real-time data.

Upgrade to a Marketing Expense Tracker App

Download the free Marketing Expense Tracker Template app to manage budgets, track real-time spending, and analyze marketing ROI across every campaign.

Track Spend by Campaign
Track Spend by Campaign

Log expenses by marketing channel, campaign, or initiative with full transparency.

Stay Within Budget
Stay Within Budget

Compare planned vs. actual spend to avoid overruns and adjust strategy as needed.

Monitor Category Spend
Monitor Category Spend

Break down costs by ads, tools, influencers, sponsorships, events, and more.

Simplify Reporting
Simplify Reporting

Use built-in summaries to review spend across periods or platforms for easy reporting.

Why Do You Need a Marketing Expense App?

Budget vs. Spend Dashboard
Budget vs. Spend Dashboard

Visualize where your marketing dollars are going and how they’re performing.

Multi-Campaign Tracking
Multi-Campaign Tracking

Track spend across multiple campaigns or clients at once.

Cost per Lead / Conversion
Cost per Lead / Conversion

Calculate and monitor key metrics like CPL or CAC.

Vendor & Invoice Logging
Vendor & Invoice Logging

Track who you paid, when, and for what — including notes and reference numbers.

Filter by Team, Channel, or Date
Filter by Team, Channel, or Date

Slice data for better insights and accountability.

Exportable Reports
Exportable Reports

Generate budget summaries for finance or performance reviews.

Ready to Go Beyond Spreadsheets?

Create a live marketing budget tracker with Tadabase. Track spend, analyze ROI, and manage campaigns in one place — no spreadsheet hassle required.

Get Started with Tadabase’s Free Downloadable Spreadsheet Template